Project Responsibilities
• Oversaw project from first concepts to final manufacture and delivery
• Evaluated, selected manufacturers in China
• Defined brief and set aesthetic direction
• Designed double-shot injection molded parts
• Worked with manufacturer to define tolerances and adjust designs for manufacturability
• Kept project within budget and on time
• Spokesperson for product at a trade show and for instruction video
Brief
Noisy Clan wanted to create a giveaway item for trade shows that highlighted innovation and originality.
Weensy is a wallet-friendly, business card sized stand for loose paper.
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/7c21b947-0345-450c-80a7-0460a040fbb4_rw_1920.jpg?h=c97312ec9d361e6ac0ca957012842dc1)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/f43ba2de-6a93-438b-bb01-ed97e658a3a6_rw_1920.jpg?h=379116f4324e66b2ba9883ea8b070604)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/e5c423e8-1c10-4e00-93e5-5f7a4e0aa017_rw_1920.jpg?h=97dcadb891246ba4dbe4bef2d6da3d04)
Core Considerations
1. Business Card-Sized
2. Low cost/high value
Business Card-Sized
Starting with an flat plane provided the main constraint for the design - it had to stay under 2mm thin and not have any features that could catch on the lip of a wallet slot.
A variety of approaches were explored, starting with multipart sheet metal designs and eventually culminating in the trifold design implemented.
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/66c70279-0be4-421d-a80e-cfa2df790818_rw_1920.jpg?h=563569111ced580305fe3808de91fec2)
Many prototypes provided valuable insight into the feasibility of this design - as we couldn’t rely on weight to provide a foundation the centre of mass had to be kept as central as possible.
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/afdbdcb4-5c7c-465b-9850-db0f85c87be0_rw_1920.jpg?h=7e90a5a070738491eb9f324b68b968e4)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/7f4cc7f0-aa05-461c-b7f1-3fa61d4b6bef_rw_1920.jpg?h=0363fcbad587b75a2f59f3e7d1667095)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/a28697fd-9b4c-4dfe-843b-48a663f46100_rw_1920.jpg?h=6f1f6ecbc3d3203503dc1beb2401519f)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/d9dae9b7-6801-457a-903f-3f2ce0c6b41f_rw_1920.jpg?h=32d753f355cbeb45d8ea3e73737d5aec)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/40f5522e-36b1-45ea-8625-9550569b1ae4_rw_1920.jpg?h=76a8442c6ad8da701d4b4c0781ae5793)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/c4275f1c-b7e8-47cc-9de4-56a4576ff467_rw_1920.jpg?h=639b81059173bfcb640704804c1a578b)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/eea7f0b0-a491-4aa8-8a6f-9c9c4815ef4d_rw_1920.jpg?h=ba586894445756a5f1c63f8d93155fa3)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/6adfecd7-ed4e-41af-be82-dc4c4190a4ef_rw_1920.jpg?h=46d98f610f078d1e3386a10a18281701)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/8f156dff-702b-45ab-9529-b5bbb054c20a_rw_1920.jpg?h=096ca276cf6184fddc46f62e960b8c07)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/924cbbd0-75b3-474c-8cb0-a0451ff0a279_rw_1920.jpg?h=43e2194ced154382f9f9d37b5120dfa5)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/5ba99ada-aef4-46f1-bce4-0b2cf713f388_rw_1920.jpg?h=4d67a031d072f14848fbb282e64e4935)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/c0e12455-5c3f-4e42-bbb7-17f4625c7db9_rw_1920.jpg?h=2e1eaa4ffc0349c0555c142ea4af5e53)
Low cost/High Value
While Weensy needed to be low cost to produce it needed to maintain a high level of value in design and feel.
Creative and inviting packaging was a cost-effective way to increase the value of a tradeshow item, especially relative to typical freebies.
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/502e9e67-0946-4935-9ff8-42818fb7c0f2_rw_1920.jpg?h=83055769babaa5cc3369dc50f224abcf)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/029bcfc9-47ba-418d-b336-466961ab2144_rw_1920.jpg?h=d1c9b530465fce2eef0420ebd9f8eb6a)
We added a double shot process to:
1. Add soft touch-points
2. Provide friction between product and table
3. Add visual flair
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/fca605a0-fcec-4ada-949f-8411e3a39ed2_rw_1920.jpg?h=f7f359090424f974e796f2d2e61ea13d)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/1fb7678c-7ed7-411f-bd9d-5c2183dc5064_rw_1920.jpg?h=9f37fc8a8e6afe32b2ea0ef88bc6795f)
![](https://cdn.myportfolio.com/016c6edd21c640d409dc9a58bd7affff/7335c364-6f4c-493f-b088-4123234efa72_rw_1920.jpg?h=3c6e8d43b763be7768302e14a30cd770)